Project Grow
Project Name | MAEIL Grow Further
Project Code | Centro-02-0752-FEDER-025625
Centro-04-3560-FSE-025625
Main Objective | MAEIL’s main strategic goals are to continue developing new products, grow internationally, reach new markets, and achieve certifications in quality and innovation.
Intervention Region | Centro
Beneficiary Entities | Maeil, Information Systems Engineering, Lda.
Approval Date | 18-05-2017
Start Date | 01-05-2017
Completion Date | 30-09-2019
Total Eligible Cost | 129,364.23 EUR
European Union Financial Support | FEDER – 55,552.47 EUR
FSE – 4,140.00 EUR
Objectives, Activities, and Expected/Achieved Results
The internationalization project presented here is crucial for MAEIL’s entry into two external markets considered priorities for the company. Additionally, it includes numerous digital marketing initiatives, exploration of new markets, web presence (in English and Spanish), and disruptive investments that will help achieve the desired positioning.
The expected outcomes of this project are an increase in exports to existing markets and entry into new markets.
Furthermore, it includes numerous digital marketing initiatives, exploration of new markets, web presence (in English and Spanish), as well as training actions, and disruptive investments that will allow the company to reach its intended positioning.
As mentioned, through this project, MAEIL aims to continue developing new products and grow internationally. Therefore, it includes numerous digital marketing initiatives, exploration of new markets, web presence (in English and Spanish), as well as training actions, among other disruptive investments, all of which will help achieve the desired positioning. In the year following the project, Maeil, in addition to Germany and the United States—large markets that are economically powerful and considered true logistical hubs—also plans to export to the United Kingdom and Angola, expecting these markets to account for about 16.43% of its turnover.
